Squirrel Flower, the moniker of Ella Williams, announces her new album, Planet (i), out June 25th on Polyvinyl Records, and today offers its lead single and video, “Hurt A Fly.” Planet (i) is the follow-up to 2020’s I Was Born Swimming. Planet (i) is a world entirely of Williams’ making. The title came first to her as a joke: it’s her made-up name for the new planet people will inevitably settle and destroy after leaving Earth, as well as the universe imagined within her music.
The record is a love letter to disaster in every form imaginable – these songs fully embrace a planet in ruin. Buoyed by her steadfast vision and propelled by her burning comet of a voice, Planet (i) is at once a refuge, an act of self-healing, and a musical reflection of Squirrel Flower’s inner and outer worlds.
‘Hurt A Fly’ is me embodying a persona of gaslighting, narcissistic soft-boy type shit,” says Williams. “The classic ‘sorry I acted violently, I’m not mad that you got upset at me, wanna hang out next week?’. I wanted to see what it was like to be a character trying to skirt around accountability. It’s an angry and unhinged song, and for the video I wanted to be inside a bubble writhing around and trying to get out. A stranger filmed me practicing choreography at a public park, submitted it to a meme page making fun of ‘influencers,’ and the video got 1,000,000 views, which in my mind is perfect thematically.”